- Life Style Trucks 1972-1980
Life Style Trucks 1972-1980
First off let's define the term "Lifestyle" pickups. In the early 1970s when Dodge engineers and designers developed this new pickup series the nation was deeply immersed in travel and camping (the dreaded first energy crisis did not hit until late in 1973). Pickups, SUVs and station wagons served as tow vehicles for the family's travel trailer or camper trailer. A travel trailer was the same as a motor home except it wasn't self propelled and a camper trailer looks like a tent on wheels and was usually of the hi-low-type. Pickups were much better tow vehicles and they were more versatile. They could also carry the popular pickup slide-on campers and the low cost pickup cover (topper). The topper was good for carrying equipment but was only marginal for sleeping; usually by hunters and other outdoor lovers. In 1972 travel trailers had 33.3 percent of the RV market, camper trailers 15.3, pickup campers 15.4, pickup toppers 21.5 and motor homes 14.5 percent.